Destined For Grapeness

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Pennebaker.LMC inadvertently found itself in a new endeavor after agreeing to a California client’s compensation offer in an unusual bartering arrangement.
The Houston creative shop accepted 300 bottles of a 1996 vintage as payment from a vintner/attorney who hired it to design vanity wine labels
for his law firm.
Due to Federal alcohol regulations, Pennebaker faced a host of shipping and disbursement rules on on the private label reserve–which is only given to clients and friends, said principal Susan Pennebaker.
More legalese ensued.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in