Despite Q3 Gains, WPP Sees 'Very Tough Year' Ahead

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON “2009 will be a very tough year.”

So said WPP Group today, echoing the sentiments of its holding-company brethren even as it reported third-quarter revenue growth in line with most analysts’ expectations.

The U.K.-based firm said its Q3 revenue improved 16 percent to $2.85 billion compared to a year ago. That’s a 6 percent boost in constant currency terms and a 3 percent like-for-like gain.

The strength of the euro and U.S. dollar against the British pound sterling mainly drove the numbers, WPP said.

North

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in