Despite Nationwide Event Cancellations, This Show Did Go On

Why Adweek decided to go ahead with Challenger Brands summit, despite coronavirus concerns

the main room of challenger brands full of people
Only about 10% of attendees and speakers canceled their plans to attend Challenger Brands. Sean T. Smith for Adweek

The last few weeks have not been kind to companies that produce events. Mobile World Congress, Adobe Summit, Qualtrics X4, Expo West and Dubai Lynx are just a few of the major summits that have decided to cancel their gatherings in the face of the widening coronavirus epidemic.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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