Despite Nationwide Event Cancellations, This Show Did Go On

Why Adweek decided to go ahead with Challenger Brands summit, despite coronavirus concerns

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The last few weeks have not been kind to companies that produce events. Mobile World Congress, Adobe Summit, Qualtrics X4, Expo West and Dubai Lynx are just a few of the major summits that have decided to cancel their gatherings in the face of the widening coronavirus epidemic.

While the business implications of a canceled event pale in comparison to the human toll of the global epidemic, millions of dollars and thousands of hours could be lost forever for event companies.

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