Despite Hurdles, the Future of Cannabis Looks Bright

Experts discuss the industry's challenges and opportunities

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In March, the legal cannabis industry in the United States received one of its most important stamps of approval to date: “essential business” designations during lockdowns in several states where the sale of medical and recreational marijuana is legal.

That kicked off what’s been a pretty busy season for cannabis sales. The industry, which is on track to reach $15 billion in the U.S. this year, continues to see higher average cart sizes and has nimbly adjusted to the requirements of a socially distant economy.

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