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Based on how often you hear them mentioned, you’d think drones were so commonplace you wouldn’t be able to throw a rock without knocking one or two out of the sky.
But for all their buzz, drones are still barely on the cusp of going mainstream, due not so much to rarity as to a regulatory lockdown. Now, however, federal oversight of commercial drones has come into question, and as always, marketers are first into the breach to help a new technology take off.
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