Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath’s face was “creamed” by Farrah Fawcett in a salacious spot for Noxzema. Joe’s celebrity status soared after leading the Jets to victory over the heavily favored Baltimore Colts. More surprising was how the face of a celebrity became the new way to turn a brand into a household name.