Desmond To Head MediaVest

LOS ANGELES — Publicis Groupe’s Starcom MediaVest Group has made a change at the top of its MediaVest network. Laura Desmond, CEO of SMG Latin America, was named CEO of MediaVest USA. She replaces Donna Salvatore, who was named chief investment strategist at the media agency, a new post. Nancy Mullahy, president of SMG Mexico, replaces Desmond. The trio take on their new roles Jan. 3.