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A just-launched campaign from e-commerce startup Cat Person gives new meaning to the word “glamorpuss.”
Shot through a high-fashion lens, the 30-second digital spot announces a line of cat products from designer Jason Wu, known for dressing Michelle Obama, leading the Hugo Boss label and recently debuting his own beauty brand at Target.
Fashion photographer Cason Latimer directed the “Haute CATure” video, which features a Sphinx, a tortoise shell and several tabbies doing their best voguing against some dramatic stage lighting.
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