Design Veteran Mauro Porcini on the Future of Beverage

PepsiCo's SodaStream Professional is "one of the brands of the future"

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In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? “It’s one of the brands of the future,” Porcini says. “It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology.”

PepsiCo acquired SodaStream in 2018 — supporting and promoting the brand’s commitment to reducing plastic waste through reusable bottles that allow customers to make personalized, flavored sparkling beverages at home.

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