Design Key to Promo

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DaimlerChrysler’s Chry sler Group is partnering with Brookstone for a multimedia advertising program focusing on design.

Themed “Designed and engineered with you in mind,” the program was created by the Hearst Corp. and Chrysler agency PentaMark, Troy, Mich. It includes a 12-page advertorial in the November issues of seven Hearst publications: Es quire, Harper’s Bazaar, House Beautiful, SmartMoney, Marie Claire, O The Oprah Magazine and Talk. The advertorial features profiles of both Chrysler and Brookstone designers.

The campaign also includes Chrysler sponsorship of shows on Hearst-owned cable channels A&E and History Channel.



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