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The Richards Group here has been named the first agency of record for San Antonio-based Desert Glory, a grower of greenhouse tomatoes.
Desert Glory marketing director Bryant Ambelang said three other undisclosed Texas agencies were considered as part of a review launched in May. He estimated initial spending at about $3 million.
Ambelang previously served as brand manager for Campbell Soup Co.’s Pace Picante sauce. The marketing executive joined Desert Glory last October.
The Richards Group will be responsible for marketing Desert Glory’s NatureSweet tomatoes.
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