Starbucks’ New Campaign Asks: What Does Good Feel Like?

“Good Feels Good” launches three flavored shaken iced tea drinks that are made from fruit and botanical blends and do not include artificial sweeteners and flavors.

“When you taste them, they do create this sensation that is hard to describe —you can’t really explain it, but it is that feeling of feeling good,” said Leanne Fremar, senior vice president and executive creative director at Starbucks.