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Gerbig, Snell/Weis heimer’s new president, Phil Des- c hamps, said his task is to establish a stronger brand iden tity for the shop as part of an effort to gain notice and clients.
Deschamps, 39, takes over as president of the Columbus, Ohio, shop from Blane Walter, who was named chairman and CEO of inChord Communications, GSW’s parent company.
InChord set up last July with seven units including GSW, which claims about $50 million in billings. There remains some confusion about the organization in the marketplace and internally, Deschamps acknowledged.
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