Deschamps Takes GSW’s Top Job

Gerbig, Snell/Weis heimer’s new president, Phil Des- c hamps, said his task is to establish a stronger brand iden tity for the shop as part of an effort to gain notice and clients.

Deschamps, 39, takes over as president of the Columbus, Ohio, shop from Blane Walter, who was named chairman and CEO of inChord Communications, GSW’s parent company.

InChord set up last July with seven units including GSW, which claims about $50 million in billings. There remains some confusion about the organization in the marketplace and internally, Deschamps acknowledged. Part of the agency’s task is to better establish itself as a “creative advertising expert independent of inChord,” he said.

Deschamps joined GSW in 1988 as a vice president and held account duties for Eli Lilly’s Prozac brand. Before coming to the agency, he spent 10 years in the marketing division at Bristol-Myers Squibb in Canada and Princeton, N.J.

The agency earlier this month broke its first work for KeyCorp. The Cleveland bank’s business-to-business account was formerly at Campbell Mithun in Minneapolis. Five 15-second spots have aired region ally during Olympics telecasts.

Besides Eli Lilly and KeyCorp, the agency’s client roster includes Abbott Laboratories, Johnson & Johnson, Genetech and Medicis. Deschamps said the shop will continue to focus on healthcare work.