Derrick Henry's Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot

The brand teams with the NFL star to show how every bit helps for local retailers

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It’s no secret that small businesses play a significant role in powering the economy. However, the pandemic has hit small businesses the hardest, making supporting and buying local even more essential.

To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry, running back for the Tennessee Titans, for its new campaign, “Where Now Meets Next,” which launched during the NFL playoff games. The campaign draws on the importance of small businesses and the constant uncertainty they continue to face.

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