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Mature Market Group, a division of J. Walter Thompson, has installed Jason Derevensky as direct marketing manager. In his new position at the Boca Raton, Fla., agency, Derevensky will be responsible for the development of strategic direct marketing programs, CRM, targeting, segmentation, modeling and campaign recommendations. He arrives at MMG from Royal Caribbean Cruise Lines, where he developed Celebrity Cruise’s direct marketing campaigns.
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