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NEW YORK Adams, a division of Pfizer, will break a TV spot for its Dentyne Ice brand on Jan. 20, the client said.
The campaign shows how the gum’s icy taste enables consumers to make romantic connections in new ways.
The commercial, “Subway,” from Bates in New York, opens with a young woman walking through a crowd to catch a train when she accidentally bumps into an attractive man. The two lock eyes as the train doors close.
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