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LOS ANGELES Bandai America has tapped Dentsu’s Colby & Partners to handle the creative portion of its account, a client representative confirmed. Billings are estimated at $20 million.
The Santa Monica, Calif., agency overcame the incumbent, WPP’s J. Walter Thompson in Los Angeles, as well as Interpublic Group’s Dailey & Associates in West Hollywood, Calif., according to sources. Agency officials either declined comment or could not be reached.
WPP’s MindShare in Los Angeles will continue to handle broadcast, print and online media buys.
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