Dentsu Whittles Down Aussie Shops

SYDNEY – In the restructuring of its Australian operation, Dentsu has sold BAM-SSB’s Adelaide office to Young & Rubicam, the biggest shop in the city. BAM-SSB chairman Malcolm Spry said the future of the Melbourne office is also dubious following two major recent losses, Colonial Mutual and part of British Petroleum, which totaled some $4 million in billings and 1992’s $9-million loss. Spry said the Melbourne office might either be sold or merged with another agency. The moves will not affect the Sydney headquarters or its Brisbane office. An announcement is expected soon on the restructuring of the group, which bills $36 million nationally.
Copyright Adweek L.P. (1993)