Dentsu Tokyo Picks Up the Design Grand Prix at Cannes for Panasonic's 'Life Is Electric'

'A bridge between the digital tools and the analog world'

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CANNES, France—A Dentsu Tokyo campaign for Panasonic that showed people the ubiquity of electricity in everyday life by charging batteries using 21 unlikely power sources was celebrated with the Design Grand Prix at the Cannes Lions festival here tonight.

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