Dentsu, Canon Go Viral for Video Cameras

NEW YORK The domestic video division of Canon is jumping into the viral world by enlisting some Internet auteurs for a campaign dubbed the “Battle of the Viral Video Superstars.”

The online effort from Dentsu in New York features notables such as Gary Brolsma, better known as the “Numa Numa” guy for his video of himself singing a Romanian pop song, and Ricky Stern, who is best known for his Web site Lazydork.com.

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