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Dentsu continued its move to bolster its U.S. assets with the purchase of New York digital production shop Firstborn.
Thirteen-year-old Firstborn is known as a specialist in Web animation and highly creative Web sites. It has 65 employees and works for clients like Aflac, Wrigley and Pepsi’s SoBe. It does production work for outside agencies, but the majority of its work is now direct to clients.
Firstborn will join other recent Dentsu acquisitions, including larger digital shop 360i, which specializes in search and social marketing.
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