Dentsu Aegis Creates New CEO Role in the U.S.

Northern Europe chief Rob Horler starts the new gig in April

Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region.

London-based Horler, who joined Aegis in 2000 as managing partner of Carat Interactive and was most recently chief of Dentsu Aegis Network Northern Europe, will move to New York and take on the newly-created role in April. Horler will have oversight of both the company's U.S. media network operations as well as its ad agency companies.

Horler, in effect, takes over from Nigel Morris, CEO of Dentsu Aegis Network Americas and EMEA, who has been in New York overseeing the region but has returned to London.

"In the global context, the U.S. economy continues to show its strength, resilience and innovation, with its advertising spend now exceeding its 2007 pre-recession peak," said Morris in a statement. "For Dentsu Aegis Network, the U.S. has been a great success over the last five years and it will be a key driver of our future growth."

Horler retains his global executive responsibility for the ongoing worldwide development of Dentsu Aegis' iProspect and Data2Decisions brands. After joining Carat Interactive in 2000, he was promoted to managing director of Carat Interactive before launching Diffiniti, which became one of the largest standalone digital media agencies in the U.K. In 2009, Diffiniti became part of Dentsu Aegis's iProspect network. Horler also became managing director of Carat U.K. that year before being promoted to the role of CEO for Aegis Media U.K. in January 2011.

His former position in Northern Europe will be divided among other company executives. Thierry Jadot, CEO of Dentsu Aegis Network France, will take responsibility for Dentsu Aegis Network Netherlands. Tracy de Groose, CEO of Dentsu Aegis Network U.K., will add additional management oversight of Dentsu Aegis Network Ireland and will join the Dentsu Aegis EMEA executive board.