Dentsu Acquires 360i

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Japanese ad holding company Dentsu has acquired digital shop 360i.
 
The deal brings the 200-person shop into the Dentsu fold, along with other companies under the banner of 360i parent Innovation Interactive: bid management firm SearchIgnite and site optimizer Netmining. Terms of the deal were not disclosed.
 
360i has evolved over the past few years from its roots as a search shop to offer a broader array of digital marketing services, including social media marketing and Web creative.



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