Denny's Taps 3 Sets of Contenders

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Executives from Denny’s restaurants will begin in mid-June visiting agencies seeking to work on its $50 million account, according to sources.

The Spartanburg, S.C., division of Ad vantica Restaurant Group is conducting three re views in a bid to re duce the number of agencies working on its account.

Contenders for the general-market portion of the assignment are: Bernstein-Rein, Kansas City, Mo.; Doner, Southfield, Mich.; Mullen, Winston-Salem, N.C.; and Publicis in Mid America, Dallas.

African American finalists are GlobalHue of Southfield, Mich.;





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