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Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast.
The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports Foundation.
A 15-second digital-only clip shared to the brand’s Twitter and Instagram channels shows Belibi soaring over a Super Slam meal to make her own slam dunk.
“For Denny’s, NIL deals are about more than just paying student athletes.
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