Denny’s Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods

Brand credits quirky content for higher store traffic

For the past year and a half, Denny's "The Grand Slams" online video series, which feature wisecracking animated breakfast foods partying at Denny's restaurants, have resonated with the brand's millennial audience—to the tune of 37 million total views.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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