Denny's Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods

Brand credits quirky content for higher store traffic

For the past year and a half, Denny's "The Grand Slams" online video series, which feature wisecracking animated breakfast foods partying at Denny's restaurants, have resonated with the brand's millennial audience—to the tune of 37 million total views.