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The consolidation of the Denny’s creative account at roster shop Erwin Penland makes the restaurant chain a top five client.
The Interpublic Group shop, which is based in Greenville, S.C., has worked for Denny’s since 2007. What began as a menu/on-premise marketing assignment has expanded into public relations and digital projects, culminating in all of Denny’s creative business. The brand spends about $60 million in media annually.
Erwin Penland president Joe Erwin found the consolidation was particularly satisfying because it came without a pitch, which can be an expensive proposition.
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