Denny's CMO Explains the Strategy Behind One of the Most Popular Brand Tweets of All Time

To John Dillon, good content reflects good conversations at a booth

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Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.

The restaurant chain posted a tweet Wednesday that rapidly eclipsed all of its previous posts in engagement and is now officially one of the most shared and liked items in the history of branded content on Twitter. With 85,000 retweets and more than 116,000 likes, the tweet—which used a recently popular “zoom in” scavenger hunt meme—has surpassed the engagement seen by Arby’s iconic “Hey



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