Denny’s CMO Explains the Strategy Behind One of the Most Popular Brand Tweets of All Time

To John Dillon, good content reflects good conversations at a booth

Denny's tweet made use of a popular 'zoom in' meme.

Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this week’s.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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