Denny's, "Always Open"

Branded entertainment is a perennial hit-or-miss affair, so it is always a joy to come across one that works. The problem with the genre is that it became the de facto recourse for brands wanting to produce Web video in pursuit of that big viral hit (apart from juvenile acts of violence or daring apparently caught on a camera phone, of course). The problem is that many brands do not lend themselves to inclusion in short- or long-form video without an act of extreme creative genius to get them in there.