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Broadwing Communications has enlisted actor Dennis Hopper for an estimated $20 million campaign now breaking nationwide.
The spots feature an intense Hopper, perhaps in a nod to his performance in Apocalypse Now, ranting about “these cats at Broadwing” and their all-optical network. “Information is starting to bore me, man,” Hopper muses in one spot. Spots introduce the tagline, “The world’s first beautiful network.”
“We wanted a spokesperson who we felt was cool and edgy like we are,” said Pat Glavin, vice president of corporate marketing for the client.
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