Den-Mat Looks to Bolster Its Position

Den-Mat Corp. may have suspended talks to be acquired by Dial Corp., but the small maker of oral care products is about to do some acquiring of its own: the PlakMaster shelf-stable line of peroxide-and-baking-soda toothpaste. Sources close to the companies said Den-Mat has signed a letter of intent to pick up the name and inventory of PlakMaster. The brand’s existing management, including ceo Ron Fletcher, would leave the firm if the purchase happens. For Den-Mat, maker of the Rembrandt line of tooth whiteners and mouthwash, the buy would boost an already strong presence in fast-growing segments of the oral care business.