This is Demystifying Gen Z, a video series produced in partnership with WAYV, where we tune into what’s driving the next generation through the curious lens of marketers.
In episode one of the series, we discussed the content platforms where Gen Z spends most of their time, and the brands and creators they are paying the most attention to.
In this episode two, we hear from eight Gen Zers as they discuss shopping IRL vs. online, what they do and don’t like about each, the brands that are nailing the shopping experience, and more.
Watch episode 3 here and episode 4 here.
Nick is a video producer at Adweek and host of the Gen ZEOs podcast.