Demas Joins MediaVest

Peter Demas has become vice president, director of production at MediaVest in New York. Demas will oversee strategic development, creative and production process for branded entertainment initiatives on behalf of MediaVest clients. He will report to Brian Terkelsen, svp, director of entertainment marketing. Demas has more than 15 years of entertainment marketing experience, including 12 years at MTV Networks, where he served as supervising producer, director of the Rockumentary series and helped launch MTV & VH1’s home entertainment division worldwide. Most recently, Demas was principal creative executive at Little Biggies, where he created programming and media strategies for a variety of companies including Rodale Publishing and Firemenich.