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ATLANTA Delita Air Lines’ low-fare Song subsidiary is talking to a number of agencies about handling marketing assignments, said client representative Tim Mapes.
“We are an innovative, low-cost operation,” said Mapes. “The kind of relationships we have with agencies will reflect that.” He added, “We are and will remain in a constant state of review over the way we go to market.”
Song, which launched last week, has no ad agency relationship and no measured media spending, according to CMR.
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