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Sustainability-minded consumers want to do good things for the planet—but that gets a little complicated when it comes to air travel.
Delta Air Lines’ new ad campaign, launched today, speaks directly to that conflicted traveler. “Isn’t it a paradox,” a voiceover in the new spot muses, “that the love for this world that gets us out in it sometimes leaves behind the things that can harm it?”
Selling ‘sustainable’ air travel
Last March, the airline made an industry-leading commitment to hit carbon neutrality on a global scale.
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