NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im" /> Delta storm clouds over BBDO <b>By Alison Fahey and Elaine Underwoo</b><br clear="none"/><br clear="none"/>NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im
NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im" />
NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im" />

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Delta storm clouds over BBDO By Alison Fahey and Elaine Underwoo

NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im

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Last week, Delta announced that it would eliminate more than a dozen top-level management positions, including that of assistant vp/ advertising and sales promotion Judy Jordan, who joined the Atlanta-based airline in 1977 and has been a key executive in charge of advertising strategy.
The heat to produce problem-solving advertising has been intensifying on Jordan, the entire advertising department and BBDO.
About the effectiveness of Delta’s advertising, one Delta executive said: “I think there is some concern.

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