Delta storm clouds over BBDO By Alison Fahey and Elaine Underwoo

NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im

Last week, Delta announced that it would eliminate more than a dozen top-level management positions, including that of assistant vp/ advertising and sales promotion Judy Jordan, who joined the Atlanta-based airline in 1977 and has been a key executive in charge of advertising strategy.
The heat to produce problem-solving advertising has been intensifying on Jordan, the entire advertising department and BBDO.
About the effectiveness of Delta’s advertising, one Delta executive said: “I think there is some concern.