Delta Sees Small Uptick in Bookings, a Glimmer of Hope for Travel Industry

The airline's CFO cautioned against calling it a recovery

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Although there’s not yet a light at the end of the tunnel for the travel industry, there are small inklings of hope. At Delta Airlines, that’s come in the form of a slight increase in bookings.

“We have seen a bounce off the bottom,” said Delta CFO Paul Jacobson at Wolfe Research’s annual (though, this year, virtual) Global Transportation & Industrials Conference today. “There are reasons to be encouraged about what we’re doing at Delta.”

Jacobson said that on some days the airline saw positive net sales, meaning more people were booking than asking for refunds, specifically pointing to an uptick in June and July travel planning.

Of those bookings, most were to leisure destinations, especially beaches, and what Jacobson called “activity out West.”

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