Delta Looks at Finalists for Creative, Media

CHICAGO Delta Air Lines has named finalists for the creative and media portions of its $20 million ad account, according to a representative for the Atlanta-based carrier.

Making final presentations in late September for creative chores will be Omnicom Group’s BBDO; WPP Group shops J. Walter Thompson and Ogilvy & Mather; and Interpublic Group’s Lowe, said Delta rep Andy McDill.

Vying for the media portion of the business are WPP’s Mindshare, Omnicom’s OMD and IPG’s Lowe Media.

The creative shops are pitching in tandem with their sister media agencies and the process is being handled as a single review, McDill said.

All of the agencies are pitching out of their New York offices except for BBDO, which is competing from both New York and Atlanta.

Omnicom’s TBWA\Chiat\Day in New York did not advance in the creative competition.

Consultancy Rojek Consulting Group in Cleveland and New York is assisting the client with the search.

Incumbents Brighthouse, an Atlanta-based independent that has handled creative, and Publicis Groupe’s Starcom in Chicago, which held the media business, were eliminated earlier, although Brighthouse continues to work on projects for the Delta.