Delta Gets in Passengers' Heads

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Leo’s Campaign Promises Only What Airline Says It Can Deliver
CHICAGO–Like United before it, Delta Air Lines attempts to address an acknowledged rift between customers and carriers with its first branding campaign in more than a year.
The $100 million global effort from Leo Burnett, which broke over the weekend, addresses the concerns of passengers head-on.
“There’s a relationship between the business traveler and the airlines that’s really important,” said Steve Crawford, executive vice president of client service at Burnett.





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