Delta Chooses BBL

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BBL Advertising in May will break its first work for Delta Electronics in an effort to boost the company’s recognition in the U.S.

The campaign was crafted by BBL, Acton, Mass. The agency was selected this year as Delta’s lead U.S. agency.

Initial spending is ex-pected to be about $3 million, but that figure may double or even triple by year’s end, sources said.

“[Delta] wants companies to feel good about them,” said Barbara Sabran, president of BBL.

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