Delta Campaign Focuses on Personal Touch

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NEW YORK–On Tuesday, as Delta Air Lines CEO Leo Mullin was saying that revenues were down 35 percent to 40 percent from this time last year, the nation?s No. 3 carrier was launching a new ?person-to-person? ad campaign that Delta hopes will drive up traffic during the holidays.

The first 30-second TV spot, from Leo Burnett USA, Chicago, and entitled ?Reasons,? features a woman who states that handing gifts to her relatives in person is much better than mailing them, a college student who laments being homesick and a businessman who says that the feeling you get from dispersing presents face-to-face...

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