Delta Brings Back ‘Legacy Logo’

ATLANTA Delta Air Lines is changing its look, returning to the “legacy logo” it had used since 1959 before the symbol was modified in 2000.

The reinstated logo, which returns the sharp angles of the two triangles in the image, will be applied to airplanes as they are repainted as part of scheduled maintenance. Stationery and other corporate items that bear the graphic will be changed as existing supplies are depleted and the company replaces them.

The conversion will take several years to complete, said Andy McDill, a Delta representative. No major advertising campaigns or promotions are planned in conjunction with the change, McDill said.

“This is all based on employee feedback,” he said. “Our employees felt a strong connection with the heritage logo.”

The company has no plans to change the paint schemes on its aircraft, which feature bands of red, white and blue on the tail of the planes, McDill said.