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CHICAGO Delta Air Lines has launched a review of its advertising account with requests for information sent to agencies through the Rojek Consulting Group, a client representative has confirmed.
Delta spent $20 million last year on measured media, but just $4 million through May of this year, according to Nielsen Monitor-Plus.
The Atlanta-based carrier has been working with crosstown independent shop Brighthouse since shortly after splitting with Publicis Groupe’s Leo Burnett in June 2003. Media planning and buying, which the Delta rep said is also part of the review, is at Publicis Groupe’s Starcom.
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