Delta Air Lines Reaches Out to Agencies

CHICAGO Delta Air Lines has launched a review of its advertising account with requests for information sent to agencies through the Rojek Consulting Group, a client representative has confirmed.

Delta spent $20 million last year on measured media, but just $4 million through May of this year, according to Nielsen Monitor-Plus.

The Atlanta-based carrier has been working with crosstown independent shop Brighthouse since shortly after splitting with Publicis Groupe’s Leo Burnett in June 2003. Media planning and buying, which the Delta rep said is also part of the review, is at Publicis Groupe’s Starcom.

Requests for information went out within the last couple of weeks through the RCG in Cleveland, the Delta rep said. Both he and RCG president Lorraine Rojek declined to give details on the review, including how many shops have been contacted or a timetable.

Delta earlier this month posted a net loss of $1.96 billion for the quarter ended June 30.