Keiler Tries the Human Touch in $15 Mil. Multimedia Campaign
BOSTON–Profiles of “Great People” working for Deloitte & Touche mark the latest phase of Keiler & Co.’s $15 million national advertising campaign for the accounting and management consulting firm.
A series of 30-second TV commercials and print executions tagged, “The answer is the people of Deloitte & Touche,” have begun appearing nationwide.
The effort is an extension of Keiler’s “The answer is” campaign, which the shop fashioned for Deloitte three years ago.
New ads attempt to humanize the Deloitte corporate entity, presenting testimonies about some of...