Deloitte Debuts TV Ads

Tierney Commercials for Consultancy Arm Of Big 6 Firm Distance Client From ‘Them’
NEW YORK–Tierney & Partners’ first TV work for Deloitte Consulting positions the client as a collaborator that seeks to both solve problems and make solutions stick.
The Philadelphia shop created three 30-second spots, which are also the management consultancy’s first stab at mainstream advertising. The spots break today on cable stations such as CNN, CNBC and ESPN.
Each ad begins with the phrase, “Another Deloitte Consulting difference,” and focuses on the firm’s “collaborative working style.”