Deloitte Collecting Info For Allstate

The consulting arm of accountancy Deloitte & Touche has asked 10 agencies to provide information regarding TV media research and optimization capabilities on behalf of Allstate Corp., sources said.
Allstate, the Northbrook, Ill., insurer, spent about $75 million on ads last year, but sources said only the network buying portion of the account, worth more than $35 million, is being evaluated.

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