Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Last year, Dell tapped YouTube influencers for its back-to-school campaign. This year, the brand is taking things to the next level, moving beyond young Internet celebrities (though this campaign still features one) to young achievers in fields like fashion, science and technology.
In a new documentary series from Y&R in New York, the brand follows four different young achievers: Taylor Wilson, a 21-year-old nuclear physicist; Isabella Rose, a 14-year-old fashion designer and artist; João Pedro Motta, a 19-year-old Brazilian tech entrepreneur; and 19-year-old YouTube sensation Jenn McAllister, known as Jennxpenn.