Della Femina Lands AT&T Task

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NEW YORK–Della Femina Rothschild Jeary and Partners has won the AT&T Wireless authorized dealer channel account after a review of undisclosed agencies, client representative James Peterson confirmed.

The account is estimated to be worth $15-20 million, sources said. The New York agency is responsible for creating more than 100 templates for print and radio promotional ads that regional dealers can pick up from a secure Web site and customize to fit their needs.

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