Della Femina Lands AT&T Task

NEW YORK–Della Femina Rothschild Jeary and Partners has won the AT&T Wireless authorized dealer channel account after a review of undisclosed agencies, client representative James Peterson confirmed.

The account is estimated to be worth $15-20 million, sources said. The New York agency is responsible for creating more than 100 templates for print and radio promotional ads that regional dealers can pick up from a secure Web site and customize to fit their needs. The work is a new creative assignment–there is no incumbent–and is separate from the $400 million AT&T Wireless account that Ogilvy & Mather in New York won from FCB after a review in July.

The Media Edge in New York handles media. AT&T Wireless is based in Redmond, Wash.