Dell Victory Gives APL a Lift

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In its biggest account win since a new senior management team took over, Ammirati Puris Lintas has returned to the computer category by nabbing the $80 million Dell Computer home and small business account.
APL’s much-needed victory over finalists Bronnercom, Boston, and Temerlin McLain, Irving, Texas, comes nearly 10 months after it lost the $150 million Compaq account.

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