Dell Turned Sustainability Into an Immersive Experience at SXSW

The tech company celebrated the 100 million pounds of recycled materials it's used since 2012

Dell's activation included rooms filled with screens featuring nature documentaries narrated by David Attenborough. Dianna McDougall

Some brands like to slap the “experiential” label on their events when they’re really just offering an open bar. (Getting drunk isn’t a brand experience, folks.)

@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.