Dell Turned Sustainability Into an Immersive Experience at SXSW

The tech company celebrated the 100 million pounds of recycled materials it's used since 2012

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Some brands like to slap the “experiential” label on their events when they’re really just offering an open bar. (Getting drunk isn’t a brand experience, folks.)

But considering that Dell’s activation was literally called The Experience, it needed to make it … well, an experience. And it pulled out all the stops in its immersive and extensive presence while focusing on the theme of sustainability.

At the Sunset Room in Austin, Dell focused on the theme of a sustainable future via handing out reusable straws; showcasing art used in their packaging made out of air pollution by The Pollution Ink; and highlighting its 100 million pounds of recycled materials used since 2012.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in